Something for Donna Preston to do now Hey Tracey's been cancelled. An ITV press release demanded to be read.
A show for late Friday nights, straight after the Love Island vote-off. It's hosted by AJ Odudu, it's got Scarlett Moffatt, like every other programme on telly. And it's got a massive metallic dome with people clinging to the outside, like absolutely no other programme on telly.
Presiding over this whole shebang is "The Mistress", played by Donna Preston. A harsh taskmistress, she expects nothing but the best, and even that might not be good enough.
The Mistress has employed some superhuman "bosses" who can do incredible things. One can crack a whip so accurately that he can extinguish a candle with it. Another is a superfit parkour expert. And, because Apocalypse Wow caters to all tastes, there's the pole dancer, and the man who wrestles in a pond of grease.
Playing against The Mistress is the celebrity team – five ITV2 celebrities, captained by Scarlett Moffatt, and all familiar to ITV2's viewers.
Each show is made up of four challenges. The Mistress will bring on her player, and set out the challenge. She'll then offer a range of advantages to the celebrity team – a head start, or having more players take on the challenges. The smaller the advantage, the greater the reward – success will earn hundreds or a few thousand pounds for charity.
What were the challenges? Let's take them Boss by Boss:
And new for series two:
The contenders try to avoid the parkour runner and deposit their unicorn horns in the sacred tree. Seriously. This happened on network television.
The challenge takes place, it is fun to watch, Scarlett Moffatt is no use at all. We find that celebrities win (much cheering from the team, The Mistress sends a comic barb to her vanquished boss). Or the celebrities lose (much despondency and snidery from The Mistress, the boss walks out as though victory was assured from the moment they entered).
There's a genuine tension in the challenges. Can the horn-hunter hunt down all the horns? Will Mr. Enormo push all of the celebs off their tyres? What about Hot Slippy, is he a good oil wrestler, and did the celebs dress up in silly silver spandex for nothing?
Apocalypse Wow works as a spectacle. It takes the battle arena from Fight Club, and turns it up to eleven, and then turns it up some more. Action is set in "The Torture Dome", a cage where cybergoths wear neon shirts and studded collars, where dancers wear more fire than clothes, where regular society fears to tread. The show believes in its core conceit, and runs with it past the point of seriousness, and into complete comedy.
At the end of each episode, one of the celebs will be banished from the dome, and leave the show. The nominated celebrity becomes a human sacrifice.
Money earned in the challenges is put into balloons, and the balloons, are fixed into a cardboard donkey outfit. The celebrity is inside. The rest of the team use bungee ropes to jump up to the celebrity, and whack the balloons off the outfit. Whatever money falls to the ground will be split between the players' charities – over £20,000 across the series.
Apocalypse Wow has a subtle humour, too subtle for some reviewers in the dead-tree press. It's a fun show, and looks like it hits exactly the spot ITV2 wants - though perhaps not in the numbers they wanted.
The second series simplified proceedings somewhat. Rather than The Mistress giving the team five choices, she now only gives two, easy and hard, and only four celebrities play instead of five. AJ Odudu's star (and fee, presumably) had increased significantly by the second series, and so was replaced by Arielle Free. Also, with no apparent team captain, The Mistress decides who the celebrities sacrifice.
The Mistress' excruciating habit of referring to how many 'squid' she was offering. (Can you imagine turning up at a charity shop and trying to donate live fish?)
AJ Odudu giving Hot Slippy Jesus what for after he splashed her.
"Darlings, don't be shit!" - at the end of The Mistress's introductions to her challenges.
"In the hall of the Mountain King" from Grieg's "Peer Gynt" suite number 1, arranged by Jode Steele and David Wainwright. A more civilised version had previously been used by Bake Off: The Professionals.
Tim Champion had previously been a series winner on Ninja Warrior UK.
Alexander Halsall was "The Gimp", referee for the events.