The Neighbourhood

An ITV press release said,

"The Neighbourhood will see real-life households from all walks of life move in side by side, finding themselves not only neighbours but also fierce competitors in the ultimate reality showdown.

"This is a game the households will live as well as play. They'll be with each other 24/7, sleeping and eating in their houses, socialising between them - and then voting each other out. The challenges they face in public will change the dynamics behind closed doors. And to win, they'll need to defeat their neighbours, while still staying popular on the street.

"In The Neighbourhood, it’s not about keeping up with the Joneses - it’s about beating them! Bring on the ding-dong!"

Filmed in a real street, in a real holiday village in the Peak District, six households move into the wittily-renamed "Keepyourenemies Close", with a potential prize of £250,000. We were promised "a street-sized popularity contest" between the groups of families and friends.

Before transmission, other websites compared The Neighbourhood to The Traitors; this site got a faint whiff of Channel 4's one-series obscurity Home for the Holidays.

This programme has not yet aired. A full review will appear here after broadcast.

ITV put a lot of effort into advertising The Neighbourhood, taking out space on billboards a month before the show started, and airing the premiere episode both on the main ITV network and on youth-skewing ITV2.